More Website Traffic
Amazon SEO
Ranking your products at the top of Amazon search
We know how to make better Amazon product listings
We solve the Amazon Listing Problem
An Amazon listing consists of multiple key elements, and neglecting or misconfiguring any of them can easily lead to poor visibility on Amazon and low sales.​
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We write product listings that perform better.
People come to us for more sales on Amazon
The vast majority of product listings are not optimised.​
This creates a situation where a relatively small number of sellers make the majority of the sales. ​There are strategies to solve this problem.
How to optimise your Amazon Product Listings for better Visibility and Sales
Product Description:
Selling Your Product Effectively
​​​Subtly persuasive product descriptions are needed that highlight the key benefits of your product. Avoid using generic supplier catalogue descriptions, but instead tailor content to show:
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How your product solves a problem or fulfils a need
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Who it is for – specifying the ideal audience (e.g., parents, fitness enthusiasts, professionals).
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How it should be used
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We ensure your description is well-structured, breaking up text into short paragraphs and using bullet points for readability.​​​
Bullet Points:
Highlighting Key Features and Benefits
Bullet points are one of the first things customers notice. They are near the top of the listing and it is where the viewer scan reads to quickly see if your product solves their problem/need.
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Main benefits – Highly summarised first, then more about why customers choose your product.
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Product features – key specifications like size, material, colour, and function.
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What sets it apart from competitors leveraging off their negative reviews
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We use short, impactful sentences with the right amount of keywords, ensuring each bullet point is under 500 characters for maximum clarity.
Product Images:
High Quality Visuals that Drive Sales
Images must meet Amazon’s strict requirements and enhance conversion rates
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High-resolution images (minimum width of 1000px) – allowing zoom functionality for detailed views.
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A clean, white background – meeting Amazon’s RGB 255, 255, 255 standard.
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No logos, watermarks, or additional text – ensuring compliance with Amazon’s guidelines.
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Multiple images – showcasing different angles, packaging, usage scenarios, and close-ups of important details.
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Lifestyle images – helping customers visualise how the product fits into their lives.
Keywords:
Optimising for Amazon’s A9 Algorithm
Conduct thorough keyword research, necessary for listings to ranks well in Amazon’s search results.
Our approach includes:
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Filling all available backend search term fields – maximising discoverability.
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No repetition – ensuring each keyword is unique for efficient use of character limits.
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Using synonyms and variations – covering different search terms (e.g., ‘travel mug’ and ‘coffee thermos’).
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Leveraging Amazon’s keyword tools – using Amazon PPC and external keyword planners to identify high-traffic terms.
Category:
Ensuring Correct Classification for Visibility
The right category is crucial for increasing your product’s visibility. Ensure your listing appears in the most relevant category:
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Analyse competitor listings especially those of top-selling products.
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Utilise Amazon’s suggested category tool for accurate classification.
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Avoid overly broad categories – selecting specific categories to improve discoverability.
Technical Specifics:
Providing Comprehensive Product Information
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Amazon’s product categories each have specific fields for essential product details. Make sure your listing is complete by including:
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Ingredients (for food and skincare products) – critical for allergen and dietary considerations.
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Material composition (for clothing and furniture) – important for durability and care instructions.
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Voltage and power (for electrical items) – necessary for international customers.
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Size dimensions and weight – helping customers determine compatibility and portability.
People come to us to upgrade their product listings
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